Path cliffs that never happened

A missing step fire can invent abandonment product never caused.

Code on a laptop beside a coffee cup

A forty-percent cliff between adjacent steps escalates meetings fast. Sometimes the cliff is real. Often the second step never fired after a permission prompt, or only fired on one OS version.

Before rewriting onboarding, walk the path on devices your users hold and watch the live stream. Note every silent miss. Ask whether the step is client-only, server-confirmed, or both. Identity resets between web and app create ghosts that look like mid-path abandonment.

Conversion Path Instrumentation engagements stay deliberately narrow: one path, deep QA, a script you can rerun after every release.

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