Field notes
Short writing from engagements—inventory discipline, path lies, calendar ghosts, and honest scope.
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Inventory before insight
Charts cannot outrun an event catalogue nobody has read in months.
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Path cliffs that never happened
A missing step fire can invent abandonment product never caused.
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KST calendars and ghost cohorts
Day boundaries move when clocks and identity rules move—not only when the product does.
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What analytics office hours actually cover
Expect clearer measurement decisions—not a managed dashboard service.
